1. Introduction

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This privacy policy is for this website trafficmediainc.com and governs the privacy of its users who choose to use it.

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The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this policy.

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2. Terms of Use

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By accessing or using the Sites in any manner, you also agree to be bound by Traffic Media’s Terms of Use (the “Agreement”). Please read the Agreement carefully. If you do not accept all of the terms and conditions contained in or incorporated by reference into the Agreement, please do not use the Site.

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3. What data do we collect about you?

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Personal data means any information capable of identifying an individual. It does not include anonymized data. We may process certain types of personal data about you as follows:

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•             Identity Data may include your first name, maiden name, last name, username, title, date of birth and gender.

•             Contact Data may include your billing address, delivery address, email address and telephone numbers.

•             Financial Data may include your bank account and payment card details.

•             Transaction Data may include details about payments between us and other details of purchases made by you.

•             Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.

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•            Usage Data may include information about how you use our website, products and services.

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•             Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.  
   

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

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Sensitive Data

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We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

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4. How we collect your personal data

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We can collect data about you through a variety of different methods including:

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•              Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:

•             order our products or services;

•             subscribe to our service or publications;

•              request resources or marketing be sent to you; or

•              give us feedback.

•              Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies.

•              Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:

•             analytics providers such as Google;

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5. How we use your personal data

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We will only use your personal data when legally permitted. The most common uses of your personal data are:

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•             Where we need to perform the contract between us.

•            Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

•            Where we need to comply with a legal or regulatory obligation.

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Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at info@trafficmediainc.com

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6. Data Security

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We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

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7. Data Retention

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We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

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To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

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By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for five years after they cease being customers for tax purposes.

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8. Your Legal Rights

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Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

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•             Request access to your personal data.

•              Request correction of your personal data.

•              Request erasure of your personal data.

•              Object to processing of your personal data.

•              Request restriction of processing your personal data.

•              Request transfer of your personal data.

•              Right to withdraw consent.

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You can see more about these rights at the website of the local privacy authority.

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If you wish to exercise any of the rights set out above, please email us at info@trafficmediainc.com

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You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

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We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

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We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

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9. Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

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10. Cookies

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You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our sites.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. By using the web-site you are agreeing to using cookies. Cookies contain information that is transferred to your computer’s hard drive. Our sites may use one or more of the following sorts of cookies:

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•              Strictly necessary cookies. These are cookies that are required for the operation of our websites.

•              Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around a website when they are using it. This helps us to improve the way our websites work, for example, by ensuring that users are finding what they are looking for easily.

•              Functionality cookies. These are used to recognise you when you return to a website. This enables us to personalise our content for you and remember your preferences.

•              Targeting cookies. These cookies record your visit to our websites, the pages you have visited and the links you have followed. We will use this information to make our websites and the advertising displayed on it more relevant to your interests.

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Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. Examples of third party cookies providing external services include, Google Analytics

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11. Version

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This policy is dated April 10th 2024